Day 2. Three things on the list today: line up interviews, find a way to reach cold customers, and figure out what it actually takes to deploy.

Interviews from my own network

I reached out to people I already know and set up two interviews with contacts for whom this might be relevant. Warm intros first, because the fastest way to find out whether the knowledge-loss pain is real (hypothesis 1) is to talk to people who will actually pick up the phone.

A cold outreach source for ICP customers

I need a repeatable way to reach companies I don’t know. Today I had an AI agent qualify 23 companies against my ICP as a candidate list to reach out to. I will reach out to these companies tomorrow.

What it takes to deploy

I spent time working out what it would actually take to put the MVP in front of a real company, and found two blockers:

  1. Multi-tenancy. The MVP wasn’t built to cleanly separate one customer’s data from another’s. This obviously has to change if I want to deploy it.
  2. US-hosted dependencies. Some of the libraries I’m using are served from American CDNs. Need to be substituted to ensure European hosting and data residency.

On the plus side, I turned the deployment work into a runbook, a written, repeatable set of steps for shipping the MVP, so this isn’t knowledge that only lives in my head.

Hypotheses

No progress on any of my hypotheses today. Everything I did was setup: pipeline, list, infrastructure.

Random Thoughts

I found a great video on growth hacks that I will take some inspiration from. Check it out here.

Tomorrow

  1. Do cold outreach to the 23 companies mentioned above
  2. Create a Business Model Canvas to be very clear about what I am building.
  3. Launch a landing page - anything!